Posted by Meredith Spears on December 17, 2009 01:51 p.m.
There is one fundamental, uncompromising, unwritten rule that every good fashionista knows she must follow, under any and all conceivable circumstances: stay abreast of all that is hot. Without this most basic and primal knowledge, there would be no point in one referring to oneself as a fashionista.
However, with that being said, it would be nearly impossible for one person to be well-versed on every single trend au moment, simply because there are so many, and they are constantly evolving. With exposed zippers, shorts worn over tights, equestrian-themed pieces, ankle booties, and military inspired garments all simultaneously clamoring for the forefront of relevancy, there is enough going on to make a girl want to burn her entire wardrobe and wear sweatpants and Uggs every single day.
Enter Masons. This trendy boutique is located exclusively in Fayetteville, Arkansas, but not to worry – they have an extensive online boutique at www.shopmasons.com. Everything in the stores can be found on the web site. It is very easy to navigate thanks to the handy categories into which the merchandise is organized, and there is a vast selection of clothing, accessories, and shoes from a multitude of labels, both major designers (True Religion, 7 For All Mankind), up-and-coming designers (Collective Concepts), and the more established designs of Ben Sherman and Cynthia Steffe. My favorite thing about so many of these pieces is that they are incredibly versatile – one piece alone can yield several different outfits with as many different styles.
What is a great ensemble without the proper accessories? Shopmasons.com features an array of jewelry, scarves, sunglasses, headbands, and handbags. Many of these pieces are unique, and there are two jewelry sections – ones designed by Masons for a lower-end feel, and also jewelry/accessories by top designers such as Christian Dior, Michael Kors, and Mizuki, to name just a few.
Another point of interest on this site is the “Style File,” a section of the site that gives the visitor access to that season’s current trends, the favorite picks of buyers, and a general style guide to assist shoppers with finding the right denim, etc. This portion of the site is frequently updated with past archives available, and is a great assistance to helping visitors fine-tune their personal style.
Masons' web site is the perfect resource for the woman who wants a one-stop shop. In addition to finding fabulous pieces to mix and match, a shopper can also find all the properly current accessories to finish off any outfit. And if one needs to get the scoop on the latest trends, one needs to look no further than the ever-helpful “Style File.” So when it comes to all of those seemingly nonstop, mind-boggling trends, breathe easy, fashionistas, and rest assured – shopmasons.com is on it.